Telling the world about your business or service is vital in the digital era. It’s simply not enough to have a website built and then sit back waiting for the phone to ring.
Companies that get more leads generate regular content to attract new customers and keep existing ones loyal to their brand.
Content comes in many forms: Website copy, email campaigns, blog posts, videos, infographics, video, social media posts, galleries, articles, newsletters, press releases and more.
How can it help?
- It’s a sales tool, without the sales pitch. Bang up to date content regularly put in front of your target market will keep potential and existing customers engaged, entertained, educated or informed in your area of expertise. Ideally, they will then share it with their friends.
- Content improves your SEO rankings on Google. Website pages that rank the highest in Google’s results pages tend to also have the highest amount of content. Plus, more content means more optimal keywords to help with your SEO.
- You become a master. Regular well-written blogging on your area of expertise positions yourself as a professional in the field, which you are. People will trust you and people make buying decisions based on trusted sources.
- It drives traffic to your website. Regular content searched and found on Google will drive traffic back to your website where you can further engage customers and keep them there.
If you are busy running a company or delivering a service, creating good quality, up to date content can be difficult to do. But it’s so important to keep on top of your content creation.
If you lack the time or motivation why not outsource your content? It’s cheaper than you think and we work within your budget. We offer a flexible content service from one-off projects to regular retainers.
For more information and costs see: